Former Blackhawk, CashStar and Intelispend Senior Executive to Lead Pin4 Expansion into Consumer Promotions and Rewards Market
MILLERSVILLE, Md.–(BUSINESS WIRE)–Pin4®, the leading global provider of cardless ATM cash solutions, today announced it has appointed Martin Hood as its Senior Vice President of Sales. Hood has over 20 years’ experience in the prepaid and digital rewards industries, and will lead Pin4’s expansion of cardless cash into the consumer promotions and rewards market.
“This makes him a great fit for bringing a new and innovative solution to that industry. I am thrilled to have Martin on board to lead our sales team.” Tweet this
More specifically, Hood will be leading Pin4’s sales activities for Mastercard Cash Pick-Up™, a new and innovative cardless cash solution jointly developed and launched by Pin4 and Mastercard. Mastercard Cash Pick-Up uses patented technology to enable brands and marketing companies to instantly deliver cash rebates and rewards to consumers via their mobile phones. The consumer receives a text message with a simple pin code that can be input by the consumer at any enabled ATM to obtain their cash reward without having to use a card or bank account or share any card or account details.
“I’ve worked with many different solutions for consumer promotions and rewards and the market is ready for something new and innovative,” said Hood. “Mastercard Cash Pick-Up, with its ability to engage with consumers via their mobile devices and to provide consumers with instant gratification in the form of cash, is going to be a game-changer. I’m looking forward to bringing this unique and compelling solution to the promotions and rewards industry.”
Prior to joining Pin4, Hood was a senior executive at American Express Incentive Services, Intelispend, Blackhawk, CashStar and Virtual Incentives. At these companies, Hood led teams selling plastic, digital and mobile prepaid cards and other rewards solutions to businesses, both directly and through partners.
“With his many years of experience, Martin is incredibly well-known and respected in the consumer promotions and rewards industry,” said Richard Witkowski, CEO of Pin4. “This makes him a great fit for bringing a new and innovative solution to that industry. I am thrilled to have Martin on board to lead our sales team.”
Pin4® is a Fintech company focused on providing a truly global Cardless Cash solution for delivering B2C payments and P2P transfers using consumers’ mobile phones. Pin4 has been operating in Spain for 10 years under the brand HalCash and its solution has been used by many telecom, consumer electronics, tire, consumer goods and other companies to deliver instant rebates and rewards to their customers. Pin4’s solution is patented in 13 countries. In March 2017, Pin4 acquired a controlling interest in HalCash International in Spain and in April 2017 Pin4 entered into a partnership with Mastercard to jointly develop and launch a new cardless cash solution under the brand Mastercard Cash Pick-Up™.
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